Publicity campaigns

We hired a new employee, Nicole Amenheuser, to be our Digital Marketing Assistant. Nicole boldly took the reins and began executing a couple test campaigns on the Cision platform. We were both very optimistic.
Then came the email. “Lawrence, we’ve hit our capacity.”
“Capacity? What capacity,” I asked. “For the day? For the week? For the month?”
“For the year,” she replied.
“That can’t be!” I exclaimed. I was beside myself. Given the amount of money we had invested in Cision, I was sure this was a mistake. However, after a brief phone call, I quickly learned I had invested in a lower-cost version of the platform used by “smaller organizations.” Apparently our salesman did not explain that very well, or I had visions of sugar plums while he was thinking dollar signs.
Fortunately, the situation was quickly resolved. I decided to up the ante and invest in the unlimited level of service. This means as many campaigns and emails as we can do, we will do. Nicole and I are in the process of catching-up that will ultimately bring in every one of you. First up are the most recent releases and then we’ll work our way back. In the meantime, think about how we might hook the media on your books. We can tap up to 1.6 million people– everyone who is anyone in media in the United States is in this database. Preliminary results have garnered a radio or news interview for about every 1000 emails sent. We also received some review and promotional opportunities.
Another thing to think about is taking advantage of Amazon’s algorithm for “Also Bought” marketing. I have attached the article below. There are some interesting ideas here. Anyone interested in collaborating on this, please let me know.
Gronsky and Bohner’s “A Short Season” is the Sunbury Press bestseller for March

Gronsky and Bohner’s “A Short Season” is the Sunbury Press bestseller for March

MECHANICSBURG, Pa. —  Sunbury Press has released the bestsellers list for March. A Short Season, recounting the life of Josiah Viera, a baseball-loving youth battling progeria, climbed to 1st place upon its release.  Jeffrey Geiger’s German Prisoners of War at Camp Cooke, California debuted at #2. Recently released The Most Hated Man in America: Jerry Sandusky and the Rush to Judgment by Mark Pendergrast took the third spot. Mike Campbell’s Amelia Earhart: The Truth at Last held at #4. Joe Regenbogen’s brand new The Boys from Brookdale, about a group of WW2 veterans at the same nursing home, was #5.  Joe Fair’s Vietnam memoir Call Sign Dracula held the 6th spot. John L. Moore had ten of the spots in the bottom half with his books in the Frontier Pennsylvania and Revolutionary Pennsylvania series.


SUNBURY PRESS – Bestsellers for March 2018 (by Revenue)
Rank Prior Title Author Category
1 9 A Short Season Jake Gronsky & David Bohner Sports Memoir
2 NEW German Prisoners of War at Camp Cooke, California Jeffrey Geiger History
3 1 The Most Hated Man in America: Jerry Sandusky and the Rush to Judgment Mark Pendergrast Legal History
4 3 Amelia Earhart: The Truth at Last, 2nd Ed. Mike Campbell History
5 NEW The Boys from Brookdale Joe Regenbogen Biography
6 5 Call Sign Dracula Joe Fair Military Memoir
7 12 The Marines’ Lost Squadron: The Odyssey of VMF-422 Mark Carlson Aviation History
8 Dead Center Jason Altmire Politics
9 11 Trumpet Call to Victory: The Final Years of Hazelton Saint Gabriel’s Basketball Joe Farley Sports History
10 Chicken Bone Beach Cheryl Woodruff-Brooks History
11 14 Dreams of My Comrades: The Story of MM1C Murray Jacobs Scott Zuckerman Military Memoir
12 8 Chasing Understanding in the Jungles of Vietnam Doug Beed Military Memoir
13 23 Tories, Terror, and Tea John L. Moore History
14 Freemasons at Gettysburg Sheldon Munn History
15 19 Forts, Forests, and Flintlocks John L. Moore History
16 Pioneers, Prisoners, and Peacepipes John L. Moore History
17 25 Rivers, Raiders, and Renegades John L. Moore History
18 17 Bows, Bullets, and Bears John L. Moore History
19 21 Settlers, Soldiers, and Scalps John L. Moore History
20 Scorched Earth: General Sullivan and the Senecas John L. Moore History
21 Traders, Travelers, and Tomahawks John L. Moore History
22 The Relations of Isaac Stiely: Minister of the Mahantongo Lawrence Knorr Genealogy
23 20 There Is Something About Rough and Ready Lawrence Knorr, et al History
24 Cannons, Cattle, and Campfires John L. Moore History
25 22 Warriors, Wampum, and Wolves John L. Moore History

A Short Season was boosted by regional support and author events. Geiger’s book was helped by author activities. The Most Hated Man has been bolstered by radio and media appearances by author Mark Pendergrast.  Call Sign Dracula benefited from the release of the audiobook. Moore’s books sell steadily thanks to author events and regional retailers.

John Cressler’s historical novel “Fortune’s Lament” tops Milford House Press bestsellers for March

John Cressler’s historical novel “Fortune’s Lament” tops Milford House Press bestsellers for March

MECHANICSBURG, Pa. —  Sunbury Press has released the bestsellers list for March for its Milford House Press fiction imprint. John Cressler’s newly-released Fortune’s Lament debuted in the top spot. Cressler took two other spots with his first two books of the Anthems of al-Andalus Series, Emeralds of the Alhambra at 6th place and Shadows in the Shining City at 9th.  Jess Steven Hughes took the four spots with his historical novels set in Ancient Rome. The Sign of the Eagle, the first book of the series, took second place.The recently-released The Broken Lance was 8th.  The Wolf of Britannia Part I was twelfth, while its partner, Part II, was 13th. Joan West’s first book in the Carlisle Crime Cases series, Dying for Vengeance, returned to the rankings at #3. Marie Sontag took four places on the chart with her YA novels: The Alabaster Jar in 5th, The Bronze Dagger in 6th, Rising Hope in 10th, and The Silver Coin in 11th. William Lemanski held 7th place with his murder ystery, Murder in Tuxedo Park. David Parmalee’s historical romance set around the time of the Civil War, The Sea Is a Thief, slid to 14th. Dennis Herrick slipped to fifteenth place with his historical Winter of the Metal People. New releases The Bartered Body by J R Lindermuth and Trolls in the Attic by Joanie Findle debuted at 16th and 20th respectively. Mark Mitten took two places with his western novels, 18th for Sipping Whiskey in a Shallow Grave and 19th for Hard to Quit.

MILFORD HOUSE PRESS – Bestsellers for March 2018 (by Revenue)
Rank Prior Title Author Category
1 NEW Fortune’s Lament John Cressler Historical
2 3 The Sign of the Eagle Jess Steven Hughes Historical
3 Dying for Vengeance Joan West Detective Thriller
4 9 Emeralds of the Alhambra John Cressler Historical
5 The Alabaster Jar Marie Sontag YA – Historical
6 The Bronze Dagger Marie Sontag YA – Historical
7 12 Murder in Tuxedo Park William Lemanski Detective Thriller
8 2 The Broken Lance Jess Steven Hughes Historical
9 6 Shadows in the Shining City John Cressler Historical
10 Rising Hope Marie Sontag YA – Historical
11 The Silver Coin Marie Sontag YA – Historical
12 13 The Wolf of Britannia Part I Jess Steven Hughes Historical
13 10 The Wolf of Britannia Part II Jess Steven Hughes Historical
14 6 The Sea Is a Thief David Parmalee Historical
15 5 Winter of the Metal People Dennis Herrick Historical
16 NEW The Bartered Body J R Lindermuth Historical Thriller
17 The Survival of Sara Landing Margaret Meacham Murder Mystery
18 Sipping Whiskey in a Shallow Grave Mark Mitten Western
19 4 Hard to Quit Mark Mitten Western
20 NEW Trolls in the Attic Joanie Findle YA – Supernatural

Cressler’s novels sold briskly in advance of his new releases. Hughes’ books continue to sell well through bookstore events in the Pacific Northwest. Sontag’s books were boosted by school appearances. Mitten’s books have been selling well online. Herrick continues to hold author events to maintain his sales. The others were helped by publisher publicity and/or Kindle sales.

Kocienski & Pisano’s “The Devil’s Grasp” is #1 at Hellbender Books for March

Kocienski & Pisano’s “The Devil’s Grasp” is #1 at Hellbender Books for March

MECHANICSBURG, Pa. —  Sunbury Press has released the bestsellers list for March for its horror/thriller imprint, HELLBENDER BOOKS. The Devil’s Grasp, the first in The Vengeful Prince Saga trilogy by authors Brian Koscienski and Chris Pisano ruled the nether regions. Keith Rommel claimed half of the list with his recently-released crimed thriller Southside Sinners in the second spot, psycho thrillers The Sinful Man third and The Cursed Man ninth, and supernatural thrillers The Devil Tree in 5th and The Devil Tree 2 in eighth. Veteran author Thomas Malafarina grabbed fourth with his novel Fallen Stones and the final position on the chart with Burner.  Kyle Alexander Romine’s The Keeper of the Crows slipped to 6th. Michael Hawley’s The Ripper’s Hellbroth returned to the rankings at #7.


HELLBENDER BOOKS – Bestsellers for March 2018 (by Revenue)
Rank Prior Title Author Category
1 The Devil’s Grasp Brian Koscienski & Chris Pisano Dark Fantasy
2 NEW Southside Sinners Keith Rommel Crime Thriller
3 The Sinful Man Keith Rommel Psycho-Thriller
4 Fallen Stones Thomas Malafarina Supernatural Thriller
5 The Devil Tree Keith Rommel Supernatural Thriller
6 3 The Keeper of the Crows Kyle Alexander Romines Supernatural Thriller
7 The Ripper’s Hellbroth Michael Hawley Supernatural Thriller
8 The Devil Tree 2 Keith Rommel Supernatural Thriller
9 The Cursed Man Keith Rommel Psycho-Thriller
10 4 Burner Thomas Malafarina Supernatural Thriller

Koscienski and Pisano were boosted by convention sales and news of their upcoming second release in the series, The Devil’s Influence. Rommel was boosted by social media chatter about the release of his upcoming movie, The Lurking Man. Malafarina was helped by author activities and recent multiple releases. Romines and Hawley continue to be supported by fans.

“Let Me Carry You Home” by Susan Kiskis debuts as the Ars Metaphysica bestseller for March

“Let Me Carry You Home” by Susan Kiskis debuts as the Ars Metaphysica bestseller for March

MECHANICSBURG, Pa. —  Sunbury Press has released the bestsellers list for March for its spiritual/metaphysical imprint, ARS METAPHYSICA. Susan Kiskis debuted in the top spot with her new travel memoir Let Me Carry You Home recounting her recent trips to India. Anna-Karin Bjorklund’s The Dream Alchemist, as a travel memoir, returned to the list at #2. Lebanese author Karim El Koussa rounded out the top 5, taking third place with his popular well-researched alternative history of the life of Jesus Christ entitled Jesus the Phoenician. El Koussa also took fourth place with his metaphysical fiction novel The Phoenician Code for which a French version was just released. Lastly, he grabbed fifth place with his fictionalized life of Pythagoras, Pythagoras the Mathemagician. Michelle Hoffer was next in sixth place with her new release Soaring Minds Journal and Workbook which is designed to assist women with recovering from abusive relationships. The Peoples’ Medium, Michele Livingston, took the seventh spot with her visionary Living in the Afterlife, revealing her channeling of information from the other side.  She also nabbed the 8th spot with her previous release Messages from Beyond.

ARS METAPHYSICA – Bestsellers for March 2018 (by Revenue)
Rank Prior Title Author Category
1 NEW Let Me Carry You Home Susan Kiskis Travel Memoir
2 The Dream Alchemist Anna-Karin Bjorklund Travel Memoir
3 3 Jesus the Phoenician Karim el Koussa Religious History
4 5 The Phoenician Code Karim el Koussa Metaphysical Fiction
5 Pythagoras the Mathemagician Karim el Koussa Historical Fiction
6 2 Soaring Minds Journal and Workbook Michelle Hoffer Self-Improvement
7 1 Living in the Afterlife Michele Livingston Metaphysical
8 4 Messages from Beyond Michele Livingston Metaphysical
9 Planet Jesus: Flesh and Blood Doug Brode Metaphysical Fiction
10 The Complete Story of the Worldwide Invasion of the Orange Orbs Terry Ray Paranormal/UFOs

Kiskis’ success is tied to the release activity of her book and her upcoming podcast series on the BookSpeak Network entitled Zen Up. Bjorklund was helped by author appearances in California. Livingston’s books have sold steadily throughout the US and overseas due to the subject matter. El Koussa’s books continue to sell well internationally. Hoffer’s book has sold well in the greater-Harrisburg area.

Michael Barton’s humorous “Shitepoke” debuts as Brown Posey Press bestseller for March

Michael Barton’s humorous “Shitepoke” debuts as Brown Posey Press bestseller for March

MECHANICSBURG, Pa. —  Sunbury Press has released the bestsellers list for March for its literary fiction imprint, BROWN POSEY PRESS. Michael Barton’s humorous fictional ethnography of the Shipoke, aka Shitepoke, a neighborhood of Harrisburg, Pennsylvania, ranked number one.  Tory Gates took the second position with his novel Live from the Cafe. Robert Barksy’s entertaining novel Hatched about a counterfeiting ring that starts in a gourmet restaurant in New York took the third spot. William F. Lee’s grief memoir All My Heroes Are Gone slipped to #4.

BROWN POSEY PRESS – Bestsellers for March 2018 (by Revenue)
Rank Prior Title Author Category
1 NEW Shitepoke Michael Barton Literary Fiction
2 5 Live from the Cafe Tory Gates Gay & Lesbian Fiction
3 2 Hatched Robert Barksy Literary Fiction
4 1 All My Heroes Are Gone William F Lee Grief Memoir
5 Roadman Stefan May Poetry
6 Contemporary Photo Impressionists T K McCoy Art
7 Pass the Pierogies Mike Breslin Ethnic Memoir
8 Redemption Courtney Frey Memoir
9 Sanctuary Dishonored Robin Lee Art History
10 Images of Italy T K McCoy Art

Barton’s book was boosted by initial release activity. Gates’ book was helped by his hosting of the Brown Posey Books radio podcast. Lee’s book has performed well due to author activities in his local area of Texas. Barksy’s book has been selling through online retailers. The remaining backlist titles received activity due to social media mentions.



“Paterno” movie is more fiction than fact

“Paterno” movie is more fiction than fact

Movie fails to mention use of discredited repressed memory therapy to boost witness claims. McQueary shower incident also misrepresented according to Pendergrast book.

STATE COLLEGE, Pa. – April 10, 2018 — While Al Pacino performs a stellar impersonation of the late great Penn State football coach Joe Paterno, the script writers took a lot of license with the story resulting in a fictionalized version of events. The movie perpetuated dated narratives that have since evolved and even been discredited. The writers completely ignored the fact nearly all the witness testimony was based on repressed memory therapy or leading interrogation techniques. They also perpetuated an incorrect account of the McQueary shower incident which was pivotal to the prosecution. If only they had first read Mark Pendergrast’s book, “The Most Hated Man in America: Jerry Sandusky and the Rush to Judgment.”

About the Book:
Everyone knows the story of Jerry Sandusky, the serial pedophile, the Monster. But what if that story is wrong? What if the former Penn State football coach and founder of the Second Mile is an innocent man convicted in the midst of a moral panic fed by the sensationalistic media, police trawling, and memory-warping psychotherapy? The Most Hated Man in America reads like a true crime psychological thriller and is required reading for everyone from criminologists to sports fans.

“If potential readers are convinced that Jerry Sandusky is guilty, they need to read The Most Hated Man in America. This meticulously researched, provocative, and wonderfully written book by Mark Pendergrast, an enormously important contributor to the repressed memory debate, will certainly make them see another side. Maybe they will think twice.”
— Elizabeth Loftus, Distinguished Professor of Psychology & Social Behavior, University of California, Irvine, author, The Myth of Repressed Memory and other books.

The Most Hated Man in America tells a truly remarkable story.  In all the media coverage the Sandusky case has received, it’s amazing that no one else has noticed or written about so many of these things, including all the ‘memories’ that were retrieved through therapy and litigation. One would think that the sheer insanity of so much of this will have to eventually come out.”
–Richard A. Leo, Hamill Family Professor of Law and Psychology, University of San Francisco, author, Police Interrogation and American Justice and The Wrong Guys: Murder, False Confessions, and the Norfolk Four

“Virtually everybody knows with certainty that Jerry Sandusky is a serial child molester. He was, after all, found guilty by a jury of his peers. But what if what we think we know about Sandusky is at least in some ways incorrect? Regardless of their ultimate conclusions, readers will find The Most Hated Man in America to be thoughtful and provocative, addressing questions that deserve to be asked in a just society.”
–Fred S. Berlin, M.D., Ph.D. Director, The Johns Hopkins Sexual Behavior Consultation Unit, The Johns Hopkins University School of Medicine

About the Author:
Independent scholar and science writer Mark Pendergrast is the author of many critically acclaimed, deeply researched works of non-fiction, including Memory WarpThe Repressed Memory EpidemicVictims of MemoryUncommon GroundsInside the OutbreaksMirror Mirror, and For God, Country and Coca-Cola, among others. He lives in Vermont and can be reached through his website.

To purchase:
Sunbury press Store-…


Author: Mark Pendergrast
Trade paperback – 6 x 9 x 2
400 Pages
HISTORY / United States / State & Local / Middle Atlantic
FAMILY & RELATIONSHIPS / Abuse / Child Abuse
LAW / Legal History

For more information, please contact:

Nicole Amenheuser
The life of “Gettysburg Eddie” Plank, Hall-of-Fame baseball pitcher recounted

The life of “Gettysburg Eddie” Plank, Hall-of-Fame baseball pitcher recounted

Adams County native was one of the stars of Connie Mack’s Philadelphia Athletics

GETTYSBURG, Pa. – April 10, 2018 — Born in Gettysburg, Pennsylvania, only a dozen years after the bloody Civil War battle, Eddie Plank grew up on a farm and was a late-bloomer. By his early twenties, he was a local star on the town ball team and enrolled in the Gettysburg Academy in order to pitch for the Gettysburg College team. Soon after, Connie Mack from the Philadelphia Athletics in the newly-formed American League came calling and the rest is history.

Eddie Plank was the mainstay of Connie Mack’s early success from 1901 through 1914. Plank’s unorthodox delivery and pinpoint control brought him consistent results. While others out-pitched him during individual seasons, “Steady-Eddie”provided Mack excellence year after year while others came and went.

Gettysburg Eddie chronicles the life of this clean-living baseball superstar who worked hard, saved his money, and was always the perfect gentleman. Upon hearing of Eddie’s premature death in 1926, Mack remarked, “I feel like a father must feel who has lost a son.”

“P is for Plank
The arm of the A’s;
When he tangled with Matty
Games lasted for days.”

– “Lineup for Yesterday” by Ogden Nash

About the author:
Lawrence Knorr has authored or co-authored over 20 books, mostly on history or biography. He is a member of the Society for American Baseball Research (SABR), the Sons of the American Revolution, and numerous other historical organizations. He enjoys most writing about the formerly famous and his beloved Pennsylvania Dutch culture. He is a lifetime Penn State alum.

By Lawrence Knorr
Trade Paperback – 6 x 9 x 1
424 Pages indexed
SPORTS & RECREATION / Baseball / History
HISTORY / US History / Mid-Atlantic

To purchase:
at the Sunbury Press Store:…


Nicole Amenheuser
Threading Love to host the authors of “A Short Season”

Threading Love to host the authors of “A Short Season”

Progeria (rapid premature aging) affects less than 100 people worldwide

LEWISBURG, Pa. – April 6, 2018 — Threading Love, the apparel store at 419 Market Street in Lewisburg is hosting the authors of the heart-tugging book “A Short Season” about the life and travails of young Josiah Viera, who is battling progeria.

In A Short Season: Faith, Family, and a Boy’s Love for Baseball, Dave Bohner, the story’s narrator and Grandfather to Josiah, and Jake Gronsky, former professional baseball player with the St. Louis Cardinals organization, tell the powerful story of Josiah Viera’s fight for life that not only sparked a family’s journey towards healing but inspired a generation of baseball players from one of the most historic organizations in Major League Baseball.

“Josiah has a passion for baseball that transcends the sport. His story has inspired millions, and this book will impact everyone who reads it.”

– Ben Houser, Senior Producer ESPN E:60

Join the book signing!

On Friday, April 13th from 5 pm – 8 pm at Threading Love in Downtown Lewisburg (right next to the Campus Theatre), co-authors Jake Gronsky and David Bohner will be available to sign books as well as introduce the guest of honor – Josiah Viera!  Threading Love will be featuring a pop-up coffee shop by East Africa Coffee Co. and a gourmet grilled cheese food truck by Grilled Cheese Cafe 2, where a percentage of proceeds from sales will be donated to Josiah. There will be books available for purchase in-store at the event and are available for purchase today at Threading Love.  Books can also be purchased through their website to pick up in store or to ship by going to the following link: Threading Love Store (

Threading Love will be featuring their line of clothing ‘Josiah by Threading Love’ that was designed by Josiah himself and gives back to help with his travel expenses for baseball.

For any questions, please contact Threading Love at 570-523-0323.

To purchase:

Sunbury Press Store-…


By G. David Bohner & Jake Gronsky
Trade Paperback – 6 x 9 x 1
240 Pages with b&w photos
FAMILY & RELATIONSHIPS / Children with Special Needs
MEDICAL / Diseases / Genetic

For more information, please contact:

Nicole Amenheuser
Philly’s forgotten 70s Rock ‘n’ Roll trio once performed with music greats

Philly’s forgotten 70s Rock ‘n’ Roll trio once performed with music greats

New biography of Philadelphia band BANG who hit it big in the early 1970s

PHILADELPHIA – April 5, 2018 — Our heads will always jam out to the classic heavy metal rock ‘n’ roll as radios still play the songs we grew up with or cherish from our parents. Relive those times in BANG’s book, The Bang Story. Follow Frank Ferrara, Tony Diorio, and Frankie Gilcken as they tell of their rise to fame starting from meeting in childhood to then performing with Hall of Famers. Re-experience the culture of the time from the trio’s memories and photos. In just under 200 pages, The Bang Story is a fun read filled with Rock ‘n’ Roll nostalgia.

In the summer of 1971, BANG, a trio from the Philadelphia area, decided to take a road trip to Florida to try their fortune. While buying some rolling papers in the Sunshine State, they learned about a Small Faces and Deep Purple concert nearby in Orlando. They showed up at the venue and brazenly declared they were ready to go on stage. The concert organizer asked them to set up and play for him. After a couple songs, he told them they were opening for Rod Stewart and Faces. Before they knew it, BANG was playing with Bachman Turner Overdrive, Deep Purple, Three Dog Night, Fleetwood Mac, Ike and Tina Turner, The Doobie Brothers, and even Black Sabbath. Capitol Records signed them, and three LPs were released. Join Frank Ferrara, Tony Diorio, and Frankie Gilcken, as they recall their rapid rise to fame, playing with numerous Rock and Roll Hall of Famers.


… the band “on first listen, sounds incredibly like Led Zeppelin … they play at the same frenetic pace as Zeppelin, and Frank Ferrara’s vocals are so similar to those of Robert Plant’s, as to be downright amazing”
— Billboard magazine (1972)

About the author:
Lawrence Knorr is the author or co-author of more than twenty books, most on regional history and biography. All are published by Sunbury Press, Inc.

By Lawrence Knorr, Frank Ferrara, Tony Diorio, Frank Gilcken
Trade Paperback – 6 x 9 x .5
192 Pages w/dozens of period photographs
Music: Genres & Styles – Rock
Biography & Autobiography: Composers & Musicians – General
Music: Genres & Styles – Heavy Metal

To purchase:
Sunbury Press Store:…


For more information, please contact:

Nicole Amenheuser