Local / independent bookstore strategy

Long-time readers of this newsletter know that Sunbury Press has had a program for many years to sell directly to the local and independent bookstores. This arrangement bypasses the middle-man distributorships and leads to more revenue for the publisher and higher royalties for our authors.
We have recently refreshed our list of independent bookstores around the country and find that it has increased to over 1200 potential customers! Imagine if we could sell just one book to each — or ten or 100 for that matter. Sales would be on the upswing!
We will be ramping up our interactions with this list through email campaigns. This will be geared towards our typical 40% discount / net 30 / returnable arrangement with them. We want to focus on this as we turn away (for a while) from Barnes and Noble.
Any author who wants a copy of the list of bookstores in your area, just reach out. We’re happy to send it if you intend to do outreach yourself. Independent bookstores are usually better outlets to have book signings / readings.
MEDIA LISTS
Some of you have been very proactive in contacting media. As you know, we have unlimited access to the Cision publicity platform and have been adjusting how we use it. Rather than pitching book review opportunities to media types (which has resulted in mailing lots of free copies with limited results), we would prefer to request author interviews. Building this earned media can have a tremendous impact on your book sales. We’re finding a simpler, more direct message has been more effective that our sell-sheet style pitches. The best time to pitch is when something is happening in the news that relates to your book.
If you are interested in a targeted media list to work on yourself, I would be more than happy to share. Just let me know what parameters you are looking for — region / metro areas / areas of interest. You might start with media in your immediate vicinity to try to build relationships — or seek specific media interested in your content. There are over three million personalities in the database!

Reviews redux

Last month, I took you on a tour of Fakespot, the online service that spots “fake” reviews. Many of you provided feedback and I am happy to report that the majority of you found your reviews to be in good shape. However, quite a few of you did not — and we agree it is unjust. What to do? Here’s another site that can assist in evaluating reviews: Review Meta. Click on the button below to test it.
This site has a lot more information in its feedback. Give this site a try and let me know how it compares to FakeSpot for your reviews.
So why all this hubbub about reviews? If you are a new author, you’ve missed the back issues where I talk about the importance of 50+ reviews on Amazon — and reviews on other platforms. At 50+ reviews on Amazon, they start cross-promoting your book. I am thinking they also have an algorithm that checks the “quality” of the reviews to make sure they aren’t a bunch of friends and family.
In closing, I’ve learned that Library Journal now deals directly with NetGalley for reviews. Rather than sending print copies to LJ reviewers, they require a NetGalley token! More on this in future issues.
Jason Altmire’s “Dead Center” reigns as the Sunbury Press bestseller for August

Jason Altmire’s “Dead Center” reigns as the Sunbury Press bestseller for August

SUNBURY PRESS – Bestsellers for August 2018 (by Revenue)
Rank Prior Title Author Category
1 Dead Center Jason Altmire Politics
2 1 Gettysburg Eddie Lawrence Knorr Baseball
3 3 Call Sign Dracula Joe Fair Military Memoir
4 Fifty Years in a Foxhole Charles Kniffen Military Memoir
5 5 Amelia Earhart: The Truth at Last, 2nd Ed. Mike Campbell History
6 2 A Short Season Jake Gronsky & David Bohner Sports Memoir
7 12 The Most Hated Man in America: Jerry Sandusky and the Rush to Judgment Mark Pendergrast Legal History
8 11 Raising Monarchs Sue McGovern Nature
9 8 Scorched Earth: General Sullivan and the Senecas John L. Moore History
10 Beagle Tales 5 Bob Ford Humor – Pets
11 Beagle Tales 3 Bob Ford Humor – Pets
12 14 Freemasons at Gettysburg Sheldon Munn History
13 Forts, Forests, & Flintlocks John L. Moore History
14 The Descendants of Johann Peter Klinger and Catharina Steinbruch Max Klinger Genealogy
15 Mary Sachs: Merchant Princess Barbara Blank Biography
16 9 Chasing Understanding in the Jungles of Vietnam Doug Beed Military Memoir
17 Prohibition’s Prince Guy Graybill Biography
18 Bows, Bullets, & Bears John L. Moore History
19 13 The Marines’ Lost Squadron: The Odyssey of VMF-422 Mark Carlson Aviation History
20 Beagle Tales 2 Bob Ford Humor – Pets
21 Beagle Tales 1 Bob Ford Humor – Pets
22 25 Indian Villages and Place Names in Pennsylvania George Donehoo History
23 Soldiers, Settlers, & Scalps John L. Moore History
24 Prince and the Paupers Guy Graybill Biography
25 Tigers by the Rivers Wylie McLallen Football
26 Travelers, Traders, & Tomahawks John L. Moore History
27 Trumpet Call to Victory Joe Farley Basketball
28 Rivers, Raiders, & Renegades John L. Moore History
29 6 Joseph Priestley: Letters to the Inhabitants of Northumberland John L. Moore History
30 Warriors, Wampum, & Wolves John L. Moore History
31 20 Dreams of My Comrades: The Story of MM1C Murray Jacobs Scott Zuckerman Military Memoir
32 10 Chicken Bone Beach Cheryl Woodruff-Brooks History
33 16 Jack the Ripper Suspect Dr. Francis Tumblety Michael Hawley True Crime
34 4 The Boys from Brookdale Joe Regenbogen Biography
35 17 Tories, Terror, and Tea John L. Moore History
36 The BANG Story Lawrence Knorr & BANG! Music History
37 18 Cannons, Cattle, and Campfires John L. Moore History
38 Pioneers, Prisoners, & Peace Pipes John L. Moore History
39 The Hidden Legacy of World War II Carol Vento Biography
40 Keystone Tombstones Volume 1 Joe Farrell & Joe Farley Biography
John Cressler’s multi-cultural historical romance “Emeralds of the Alhambra” tops Milford House Press bestsellers for August

John Cressler’s multi-cultural historical romance “Emeralds of the Alhambra” tops Milford House Press bestsellers for August

MILFORD HOUSE PRESS – Bestsellers for August 2018 (by Revenue)
Rank Prior Title Author Category
1 7 Emeralds of the Alhambra John Cressler Historical
2 Going Home Sharon Marchisello Murder Mystery
3 3 The Peacekeeper Jess Steven Hughes Historical
4 4 A Lenape Legacy Doris Wilbur Historical
5 17 The Sign of the Eagle Jess Steven Hughes Historical
6 9 Winter of the Metal People Dennis Herrick Historical
7 10 The Broken Lance Jess Steven Hughes Historical
8 The Final Charge Charles Godfrey Historical
9 NEW Wish to Die Robert Walton Detective Thriller
10 11 Shadows in the Shining City John Cressler Historical
11 5 Fortune’s Lament John Cressler Historical
12 1 Where Elephants Fought Bridget Smith Historical
13 6 The Wolf of Britannia II Jess Steven Hughes Historical
14 12 The Wolf of Britannia I Jess Steven Hughes Historical
15 The Death Machine Charles Godfrey Historical
16 NEW All the Aliens in the Neighborhood Donald Dewey Short Stories
17 20 The Sea Is a Thief David Parmalee Historical
18 2 Atonement Kyle Alexander Romines Western
19 18 Dead of Autumn Sherry Knowlton Murder Mystery
20 Dead of Summer Sherry Knowlton Murder Mystery
Kachuba’s “Dark Entry” debuts at #1 for Hellbender Books for August

Kachuba’s “Dark Entry” debuts at #1 for Hellbender Books for August

HELLBENDER BOOKS – Bestsellers for August 2018 (by Revenue)
Rank Prior Title Author Category
1 NEW Dark Entry John Kachuba Supernatural Thriller
2 1 The Keeper of the Crows Kyle Alexander Romines Supernatural Thriller
3 The Devil’s Influence Koscienski & Pisano Dark Fantasy
4 The Lurking Man Keith Rommel Psychological Thriller
5 The Devil Tree Keith Rommel Supernatural Thriller
“Jesus the Phoenician” by Karim el Koussa” returns as the Ars Metaphysica bestseller for August

“Jesus the Phoenician” by Karim el Koussa” returns as the Ars Metaphysica bestseller for August

ARS METAPHYSICA – Bestsellers for August 2018 (by Revenue)
Rank Prior Title Author Category
1 2 Jesus the Phoenician Karim el Koussa Religious History
2 NEW Planet Jesus Vol 2: Body & Soul Doug & Sean Brode Metaphysical Fiction
3 6 The Phoenician Code Karim el Koussa Metaphysical Fiction
4 9 Pythagoras the Mathemagician Karim el Koussa Historical Fiction
5 4 The Complete Story of the Worldwide Invasion of the Orange Orbs Terry Ray Paranormal/UFOs
6 Planet Jesus Vol 1: Flesh & Blood Doug & Sean Brode Metaphysical Fiction
7 1 Living in the Afterlife Michele Livingston Metaphysical
8 3 Messages from Beyond Michele Livingston Metaphysical
9 5 Der Lange Verborgene Freund John George Hohman Folk Magic
10 8 The Dream Alchemist Anna-Karin Bjorklund Travel Memoir
Guy Graybill’s “Impugned!” is the Brown Posey Press bestseller for August

Guy Graybill’s “Impugned!” is the Brown Posey Press bestseller for August

BROWN POSEY PRESS – Bestsellers for August 2018 (by Revenue)
Rank Prior Title Author Category
1 NEW Impugned! Guy Graybill Substance Abuse
2 All My Heroes Are Gone William F Lee Grief Memoir
3 4 Happiness Is in the Kitchen Giulio Alberoni Culinary History
4 Let Me Carry You Home Susan Kiskis Travel Memoir
5 Live from the Cafe Tory Gates Literary Fiction
6 NEW Life Signs and Fortune Cookies Melanie Simms Poetry and Stories
7 Strange Magic PCCA Short Stories
8 The Heatstroke Line Ed Rubin Climate Fiction
9 Pass the Pierogies Mike Breslin Ethnic Memoir
10 Roadman Stefan May Poetry
Dan Shutter’s “The Mouse without a Tail” is the Speckled Egg Press bestseller for August

Dan Shutter’s “The Mouse without a Tail” is the Speckled Egg Press bestseller for August

SPECKLED EGG PRESS – Bestsellers for August 2018 (by Revenue)
Rank Prior Title Author Category
1 The Mouse with the Broken Tail Dan Shutters Juvenile Christian
2 Colors in the Garden the Creator Made Wendy Latty Juvenile Christian
3 The Bear Wendy Latty Juvenile Animals
4 Solomon Screech Owl’s First Flight Beth Lancione Juvenile Adventure
5 1 Pink Flamingos All Around Matt Anderson Juvenile Animals