Focus on imprints

One of the most important changes we implemented in the last two years was the introduction of additional imprints (beyond Sunbury Press) to address the variety of categories. This came about for several reasons:
1) Some authors of serious (academic) history books were complaining they were on the same label as children’s books. This would be an issue when peer-reviewed.
2) Nasty scary horror thrillers were branded with a positive upbeat rising (yep — not setting) sun.
3) Customers were confused about fiction books actually being nonfiction due to the Sunbury Press label.
It was clear that Sunbury Press as a brand had become associated with history and biography — especially about Pennsylvania. We felt our other categories were likely suffering due to the lack of identity.
We are committed to continuing to publish in a variety of categories and created a number of imprints to address this. We have been publishing new titles under these imprints since then and have been refurbishing our back list as we are able. This will continue over the next couple years until all of our active titles are properly branded.
Now, while that is going on, we need to bring more attention to these brands and categories. To that end, I am suggesting we start quarterly brand meetings involving the authors under that label and the marketing staff. The goal will be to come up with brand-specific activities, opportunities, or collaborations that we can work together on.
For instance,
1) Imprint-specific contests
2) Imprint-specific conferences or conventions
3) Group advertising / marketing opportunities
4) Reviewing each other’s books
5) Imprint-specific show(s) on the BookSpeak Network
… and many more.
As a reminder, here are our imprints. Become familiar with which imprint your book(s) are published under. Some of you deal with multiple imprints.
Ars Metaphysica — paranormal, psychic, metaphysical, spirituality, Eastern philosophy F & NF
Brown Posey Press — literary fiction, poetry, creative nonfiction, politically left F & NF
Catamount Press — this is our new imprint for the Northern Appalachian region F & NF — more on this in upcoming newsletters (it has not launched yet)
Hellbender Books — horror / thriller / fantasy F only
Milford House Press — mystery/detective police procedural comedies romance YA this is our main Fiction imprint
Speckled Egg Press — currently coming out of hibernation — children’s F & NF
Verboten Books — edgy humor — rated R+ F only
Sunbury Press — our primary NF imprint — history / biography / memoir / religion / science / economics / politics non-partisan
Schedule:
Jan/Apr/Jul/Oct – Sunbury Press / Hellbender (& Verboten) Books
Feb/May/Aug/Nov – Ars Metaphysica / Milford House Press
Mar/Jun/Sep/Dec – Brown Posey Press / Speckled Egg
Look for invites coming your way soon! These will be conference calls.

Sunbury Press book production goes global

While we have had the ability to print books overseas, we have been reluctant to do so for many years. We have always taken pride in putting “Made in the USA” on our books. Most of you might recall the recent controversy about doing that — we had cover designs rejected for proudly noting the country of origin. We since adjusted the slogan to say “Designed in the USA” despite the fact every book was still printed here.
Our US distribution model had books printed and shipped from locations close to the end customer. We had contracted with three print operations in each time zone in the US except Mountain. Except for some Amazon orders and our eBooks, all other foreign orders had to be exported. This has now changed.
We were very pleased with a recent test of our print/ship capabilities in the UK and Australia. Karim El Koussa was able to get his new release to Beirut via our UK printer much quicker and cheaper than shipping from the USA. Martine Kalaw had a number of overseas orders that were printed in either the UK (for Europe) or Australia. All worked very well. Captain Hooter had a number of his books about Amsterdam “Coffee Shops” printed in the UK and shipped to the Netherlands.
Going into 2019, we now have print/ship operations overseas through our distribution partners that did not exist before. This greatly increases the potential reach of your books — and we need to think about possible target markets overseas (at least in English-speaking countries.) Here’s the updated list of countries we print and ship from:
USA – Pennsylvania
USA – South Carolina
USA – Tennessee
USA – California
UK (for UK & Europe)
Spain
Germany
France
Italy
Australia (for Australia, New Zealand, and Pacific Islands)
India (coming in 2019)
One of the most amazing things I noticed is the reduced shipping cost for UPS in the UK versus in the USA (after the currency conversion). I am not exactly sure why — but I’m not complaining!
As we continue to market your books, we will expand our thinking to include these opportunities. It might finally be time for us to attend the Frankfurt Book Fair (Buchmesse) in person. Germany anyone?
Diane McCormick’s “Well-behaved Taverns Seldom Make History” reigns as the Sunbury Press bestseller for November

Diane McCormick’s “Well-behaved Taverns Seldom Make History” reigns as the Sunbury Press bestseller for November

SUNBURY PRESS – Bestsellers for November 2018 (by Revenue)
Rank Prior Title Author Category
1 3 Well-behaved Taverns Seldom Make History Diane McCormick History
2 13 A Super Steelers Journey Merrill Shaffer Football
3 NEW Beagle Tales Christmas Bob Ford Hunting
4 12 Chicken Bone Beach Cheryl Woodruff-Brooks History
5 6 Gettysburg Eddie Lawrence Knorr Baseball
6 5 The Marines’ Lost Squadron: The Odyssey of VMF-422 Mark Carlson Aviation History
7 1 Illegal Among Us Marktine Kalaw Immigration Memoir
8 NEW The 1932 Yankees Ronald Mayer Baseball
9 14 Call Sign Dracula Joe Fair Military Memoir
10 NEW Hear the Whistle Blowing John Lindermuth Railroads
11 20 Amelia Earhart: The Truth at Last, 2nd Ed. Mike Campbell History
12 18 The Most Hated Man in America: Jerry Sandusky and the Rush to Judgment Mark Pendergrast Legal History
13 2 Captain Hooter’s Guide to Amsterdam Coffeeshops Captain Hooter Travel
14 15 Freemasons at Gettysburg Sheldon Munn History
15 NEW Mosquitoes and Tortoises Donald Dewey Memoir
16 Tories, Terror, and Tea John L Moore History
17 9 Beagle Tales 8 Bob Ford Hunting
18 19 A Short Season Jake Gronsky & David Bohner Sports Memoir
19 The Boys from Brookdale John L Moore Biography
20 25 Bows, Bullets, & Bears John L Moore History
21 Prohibition’s Prince Guy Graybill Biography
22 24 Jonathan’s Rainbow E J Benner Medical Memoir
23 Warriors, Wampum, and Wolves John L Moore History
24 Digging Dusky Diamonds John Lindermuth History
25 German Prisoners of War at Camp Cooke, California Jeffrey Geiger History
26 27 Forts, Forests, and Flintlocks John L Moore History
27 29 Settlers, Soldiers, and Scalps John L Moore History
28 Prince and the Paupers Guy Graybill Biography
29 Dreams of My Comrades Scott Zuckerman Biography
30 28 Cannons, Cattle, and Campfires John L Moore History
Donald Dewey’s detective mystery “Green Triangles” tops Milford House Press bestsellers for November

Donald Dewey’s detective mystery “Green Triangles” tops Milford House Press bestsellers for November

MILFORD HOUSE PRESS – Bestsellers for November 2018 (by Revenue)
Rank Prior Title Author Category
1 Green Triangles Donald Dewey Detective Thriller
2 Three Rogues in Gettysburg J Geoffrey Barber Historical
3 2 Where Elephants Fought Bridget Smith Historical
4 The Ghosts of Laurelford Margaret Meacham YA Thriller
5 3 Winter of the Metal People Dennis Herrick Historical
6 All the Aliens in the Neighborhood Donald Dewey Short Stories
7 8 Death Knell of the Caliphate Scot McCauley Spy Thriller
8 6 Moon Games Shelly Frome Detective Thriller
9 7 Fortune’s Lament John Cressler Historical
10 Plus and Minus Donald Dewey Detective Thriller
11 Wake Up and Smell the Bees Donald Dewey Detective Thriller
12 1 Dead of Autumn Sherry Knowlton Murder Mystery
13 15 The Bartered Body J R Lindermuth Murder Mystery
14 Who’s Killing the Brooklyn Dodgers? Donald Dewey Detective Thriller
15 14 A Lenape Legacy Doris Wilbur Historical
Koscienski & Pisano take the top spot at Hellbender Books with “The Devil’s Influence”

Koscienski & Pisano take the top spot at Hellbender Books with “The Devil’s Influence”

HELLBENDER BOOKS – Bestsellers for November 2018 (by Revenue)
Rank Prior Title Author Category
1 The Devil’s Influence Koscienski & Pisano Dark Fantasy
2 1 Dark Entry John Kachuba Supernatural Thriller
3 2 The Keeper of the Crows Kyle Alexander Romines Supernatural Thriller
4 10 The Devil Tree Keith Rommel Supernatural Thriller
5 The Ridge of War Thomas Malafarina Horror
6 The Ridge of Change Thomas Malafarina Horror
7 The Ridge of Death Thomas Malafarina Horror
8 9 The Devil Tree II Keith Rommel Supernatural Thriller
9 The Ripper’s Hellbroth Michael Hawley Supernatural Thriller
10 3 Rated Z: Money Shot Brahm Stroker Horror Parody
Karim el Koussa’s “The Phoenician Code” is again the Ars Metaphysica bestseller

Karim el Koussa’s “The Phoenician Code” is again the Ars Metaphysica bestseller

ARS METAPHYSICA – Bestsellers for November 2018 (by Revenue)
Rank Prior Title Author Category
1 1 The Phoenician Code Karim el Koussa Metaphysical Fiction
2 NEW The ABCs of Narcissism Michele Hoffer Relationships
3 3 Jesus the Phoenician Karim el Koussa Religious History
4 10 Der Lange Verborgene Freund John George Hohman Folk Magic
5 The Complete Story of the Worldwide Invasion of the Orange Orbs Terry Ray Paranormal
6 Soaring Minds Journal & Workbook Michele Hoffer Relationships
7 9 Messages from Beyond Michele Livingston Metaphysical
8 2 Pythagoras the Mathemagician Karim el Koussa Historical Fiction
9 4 Inspirational Creatures Michele Livingston Metaphysical
10 5 Living in the Afterlife Michele Livingston Metaphysical
H A Callum’s “Whispers in the Alders” is the Brown Posey Press bestseller for November

H A Callum’s “Whispers in the Alders” is the Brown Posey Press bestseller for November

BROWN POSEY PRESS – Bestsellers for November 2018 (by Revenue)
Rank Prior Title Author Category
1 5 Whispers in the Alders H A Callum Literary Fiction
2 Live from the Cafe Tory Gates Literary Fiction
3 3 Hatched Robert Barsky Literary Fiction
4 2 The Blue, the Gray, and the Red Catherine Jordan, et al Literary Fiction
5 1 The Accountant’s Apprentice Dennis Clausen Literary Fiction
Beth Lancione’s “Solomon Screen Owl’s First Flight” is the Speckled Egg Press bestseller for November

Beth Lancione’s “Solomon Screen Owl’s First Flight” is the Speckled Egg Press bestseller for November

SPECKLED EGG PRESS – Bestsellers for November 2018 (by Revenue)
Rank Prior Title Author Category
1 2 Solomon Screech Owl’s First Flight Beth Lancione Juvenile Adventure
2 3 The Magic Is in You Carole LaPlante Juvenile Adventure
3 1 Pink Flamingos All Around Matt Anderson Juvenile Animals
4 4 The Mouse with the Broken Tail Dan Shutters Juvenile Christian
5 5 Colors in the Garden the Creator Made Wendy Latty Juvenile Christian