Kristen Cunnane’s “Undoing Jane Doe” tops as the Sunbury Press bestseller for April

Kristen Cunnane’s “Undoing Jane Doe” tops as the Sunbury Press bestseller for April

SUNBURY PRESS – Bestsellers for April 2019 (by Revenue)
Rank Prior Title Author Category
1 NEW Undoing Jane Doe Kristen Cunnane Abuse Memoir
2 Jonathan’s Rainbow EJ Benner Family Memoir
3 3 Making a Difference Joe Regenbogen Biography
4 1 Well-behaved Taverns Seldom Make History Diane McCormick History
5 5 The Foreman’s Boys William Marcum History
6 A Super Steelers Journey Merrill Shaffer Football
7 NEW Baseball Under the Palms Sam Zygner Baseball
8 6 The 1932 Yankees Ronald Mayer Baseball
9 Graves of Our Founders v1 Farrell, Farley, & Knorr Biography
10 NEW Bandstandland Larry Lehmer History
11 Trumpet Call to Victory Joe Farley Basketball
12 10 The Descendants of Johann Peter Klinger … Max Klinger Genealogy
13 22 Captain Hooter’s Guide to Amsterdam Coffeeshops Captain Hooter Travel
14 13 Keeping the Lights on For Ike Rebecca Daniels History
15 4 Amelia Earhart: The Truth at Last, 2nd Ed. Mike Campbell History
16 History of Lykens Township v2 Gratz Historical Society History
17 Indian Villages and Place Names in Pennsylvania George Donehoo History
18 26 Fifty Years in a Foxhole Charles Kniffen Military Memoir
19 7 Call Sign Dracula Joe Fair Military Memoir
20 8 Chicken Bone Beach Cheryl Woodruff-Brooks History
21 12 The Marines’ Lost Squadron: The Odyssey of VMF-422 Mark Carlson Aviation History
22 15 The Most Hated Man in America: Jerry Sandusky and the Rush to Judgment Mark Pendergrast Legal History
23 Code Calm in the Streets Mike Asken Professional
24 9 Gettysburg Eddie Lawrence Knorr Baseball
25 17 Scorched Earth John L Moore History
26 23 Bows, Bullets, & Bears John L Moore History
27 Mere Catholicism Dan Agatino Religion
28 28 Warriors, Wampum, and Wolves John L Moore History
29 18 Dreams of My Comrades Scott Zuckerman Military Memoir
30 Settlers, Soldiers, and Scalps John L Moore History
JC Gatlin’s “H_NGM_N” tops Milford House Press bestsellers for April

JC Gatlin’s “H_NGM_N” tops Milford House Press bestsellers for April

MILFORD HOUSE PRESS – Bestsellers for April 2019 (by Revenue)
Rank Prior Title Author Category
1 NEW H_NGM_N JC Gatlin Murder Mystery
2 NEW When the Numbers Don’t Add Up Patty Bialak Detective Thriller
3 NEW Till We Have Built Jerusalem Alan Craven Historical
4 NEW The Osiris Contingency Virginia Soenksen Dystopian Thriller
5 7 The Sign of the Eagle Jess Stephen Hughes Historical
6 11 Dead of Summer Sherry Knowlton Murder Mystery
7 3 Dead of Winter Sherry Knowlton Murder Mystery
8 NEW Traces of the Past Steve Laracy Detective Thriller
9 The Sea Is a Thief David Parmelee Historical
10 1 The Vatican’s Vault Barry Libin Detective Thriller
11 8 Dead of Autumn Sherry Knowlton Murder Mystery
12 The Peace Keeper Jess Stephen Hughes Historical
13 12 Dead of Spring Sherry Knowlton Murder Mystery
14 Miss Feezenschneezin Is Ill David Parmelee YA Humor
15 The Broken Lance Jess Stephen Hughes Historical
16 5 The Wolf of Britannia part 1 Jess Stephen Hughes Historical
17 4 Emeralds of the Alhambra John Cressler Historical
18 15 Atonement Kyle Alexander Romines Western
19 Death Knell of the Caliphate Scot McCauley Spy Thriller
20 2 Where Elephants Fought Bridget Smith Historical
JB Toner takes the top spot at Hellbender Books / Verboten Books for April with “Whisper Music”

JB Toner takes the top spot at Hellbender Books / Verboten Books for April with “Whisper Music”

HELLBENDER BOOKS – Bestsellers for April 2019 (by Revenue)
Rank Prior Title Author Category
1 NEW Whisper Music JB Toner Supernatural Thriller
2 2 The Keeper of the Crows Kyle Alexander Romines Supernatural Thriller
3 The Devil Tree Keith Rommel Supernatural Thriller
4 Dark Entry John Kachuba Supernatural Thriller
5 3 The Devil Tree II: The Calling Keith Rommel Supernatural Thriller
6 Rated Z: Money Shot Brahm Stroker Paranormal Humor
7 1 White River Monster Keith Rommel Supernatural Thriller
8 Undead Living Thomas Malafarina Horror Short Stories
9 The Devil’s Grasp Koscienski & Pisano Dark Fantasy
10 Ghost Shadows Thomas Malafarina Horror Short Stories
Karim el Koussa’s “The Phoenician Code” is the Ars Metaphysica bestseller for April

Karim el Koussa’s “The Phoenician Code” is the Ars Metaphysica bestseller for April

ARS METAPHYSICA – Bestsellers for April 2019 (by Revenue)
Rank Prior Title Author Category
1 1 The Phoenician Code Karim el Koussa Metaphysical Fiction
2 3 Jesus the Phoenician Karim el Koussa Religious History
3 The Dream Alchemist Anna-Karin Bjorklund Metaphysical Travel
4 5 Living in the Afterlife Michele Livingston Metaphysical
5 2 Let Me Carry You Home Susan Kiskis Metaphysical Memoir
6 Pythagoras Karim el Koussa Metaphysical Fiction
7 Born Fire Dragon Susan Kiskis Metaphysical Memoir
8 10 Messages from Beyond Michele Livingston Metaphysical
9 6 The Complete Story of the Worldwide Invasion of the Orange Orbs Terry Ray Paranormal
10 Stalked by a Demon Tess Rutjens Paranormal
Matt Ritter’s “Rainwalkers” is the Brown Posey Press bestseller for April

Matt Ritter’s “Rainwalkers” is the Brown Posey Press bestseller for April

BROWN POSEY PRESS – Bestsellers for April 2019 (by Revenue)
Rank Prior Title Author Category
1 NEW Rainwalkers Matt Ritter Climate Fiction
2 My Christmas Attic Dennis Clausen Literary Fiction
3 NEW Ulysses in San Juan Robert Friedman Literary Fiction
4 NEW The Odyssey of Pablo Camino Robert Friedman Literary Fiction
5 NEW The Defining Sea Robert Friedman Literary Fiction
6 1 Seaarching for Roy Buchanan Tory Gates YA Science Fiction
7 2 You Are Not Alone Jyssica Schwartz Abuse Memoir
8 3 Whispers in the Alders H A Callum Literary Fiction
9 5 The Heatstroke Line Edward Rubin Climate Fiction
10 Sacred Sites of Natives of the Southwest Patricia Waldygo Art
Mike Sgrignoli’s Dinorific Poetry series is the Speckled Egg Press bestseller for April

Mike Sgrignoli’s Dinorific Poetry series is the Speckled Egg Press bestseller for April

SPECKLED EGG PRESS – Bestsellers for April 2019 (by Revenue)
Rank Prior Title Author Category
1 1 Dinorific Poetry v 1 Mike Sgrignoli Juvenile Animals
2 2 Dinorific Poetry v 2 Mike Sgrignoli Juvenile Animals
3 3 Dinorific Poetry v 3 Mike Sgrignoli Juvenile Animals
4 The Mouse with the Broken Tail Dan Shutters Juvenile Adventure
5 4 Colors in the Garden the Creator Made Wendy Latty Juvenile Christian

Bookstore Events

A bookstore will host a launch event for me, how do they get my books?

Bookstores or other venues can order books one of three ways:

  1. The author consigns the books and takes back any returns.  This is preferred if the bookstore does not plan to carry any remaining copies.
  2.  The bookstore can buy from us. Please allow two weeks minimum lead time. They receive a 40% discount and free shipping over $100. They can return unsold copies to us for credit. They place their orders by phoning 1-855-338-8359 x1 or by emailing orders@sunburypress.com. We will process the order and give them 30 days to pay if we approve their credit. Alternately, they can order directly off the website and use coupon code VC40. They will need to prepay for the order with a credit card.
  3. The bookstore can order from Ingram. The author and publisher make the least profit from this method, but it is more convenient to the bookstore in most cases.

Also, be sure to check in with us to be sure your local bookstore is on our list.

Book Sales Expectations

Q: What kind of sales can I expect from my books? How well do Sunbury Press’ best sellers do?
A: Sunbury Press, Inc. is a privately-held corporation. Information about company performance is not made public to protect the privacy of the shareholders. Likewise, the performance of individual titles, except where available through information aggregators like Nielsen Bookscan or Amazon, is tightly-guarded so as to respect the privacy of our authors. Information from those aggregators does not capture 100% of the market. They completely miss Sunbury’s direct sales to readers and direct distribution to independent bookstores and other venues.
Book sales for individual titles range widely from near zero, to the many thousands over the life the book. About 80% of our titles do not break even over their lives. It is the 20% of successful titles that carry our business. Of that successful one-fifth, only a small portion of them do exceptionally well.
Nonfiction generally performs twice as well as fiction in our experience. Generally, only about 30% of nonfiction titles break even or better while 15% or less of fiction titles do so. Nonfiction has the benefit of SEO discovery and is more likely to be of interest to the media so as to gain earned media opportunities. Fiction success is more unpredictable.

Keys to success with fiction:

  1. The author is actively selling books – making appearances at conventions, bookstores, and other events – (as long as the author is not too shy and unable to connect with readers)
  2. The cover, description, and subject matter align with the book’s categories and quality expectations.
  3. The author is active on social media on at least one platform.
  4. The author has a website, is actively promoting themselves as an author, is building a following and an email list
  5. The author has a presence on Goodreads and Amazon Author Central and uses the features and functions of the sites to their advantage.
  6. The author is writing a series or the body of work is related in some way.
  7. The author is releasing new books at least once a year, preferably every six months.
  8. The author and/or publisher is actively seeking film or television opportunities as well as foreign translation opportunities.
  9. The publisher has placed the book(s) in the major marketplaces and channels of distribution, has priced the book in alignment with the category, and has produced the book in the demanded product forms (print and ebook at a minimum).
  10. The book wins a legitimate award or receives significant endorsements or accolades.
  11. The author is putting out content that entices readers to read the whole book and invites readers into the story

What doesn’t work well for fiction:

  1. Paid print advertising.
  2. Paid television or radio advertising.
  3. Paying a publicist.
  4. Sending press releases.
  5. Most SEO-oriented pay-per-click or (worse) pay-per-impression advertising.
  6. Most Facebook ad boosts. (If the author has a medium to large following, boosts can help)
  7. Most blog tours. (unless the author finds very relevant blogs and is choosy)
  8. Most BookBub or other free giveaway campaigns. (we’re still trying to figure out how this might work for our authors, but so far it hasn’t done much)
  9. Most book signings at Barnes and Noble or other big chain stores.

Fiction Book Releases (Soft and Grand Openings)

Q: When will my novel be released?

A: Historically, publishers have a long lead-time from contract signing until the book is released. This is a throw-back from the days of paper manuscripts and snail-mail. Today, things move along much faster.

Sunbury Press does not deal with paper manuscripts. The entire process, from submission, contract signing, to book release is done electronically. We communicate most often through email and public posts on our website. We do this for efficiency and to free our staff to concentrate on editing and getting your books out the door. For fiction, we are also moving to a single point of contact, so you have access to the primary person in charge of your book’s publication. Internally, at Sunbury Press, we work together, but there are no review boards or long review processes to contend with. We’re a small company of professional, hardworking people committed to publishing good books.

We have over 800 fiction manuscript submissions in our queue right now, with more coming in every day. We are working as fast as we can to evaluate and get back to the authors that submit to us. The only way we can hope to better serve all those authors, is to streamline our process. And that is just what we are doing.

Once we take on your novel and the contract has been signed, your book will be released within three months, sometimes even faster depending on the quality of your manuscript and the workload in our queue.

This quick pace might not allow you the time to do all the set up necessary to properly release your book to the world. If you are a new author, you’ll want to setup a new website, Facebook page, get a list of family and friends to help you, etc. So, we recommend that no matter the date that your book is available for purchase, you choose your own Book Announcement date far enough into the future that you have time to prepare. You can think of this as a ‘Soft Opening,’ and ‘Grand Opening’ model. For the Soft Opening, your book is out there selling and available for more reviews. For the Grand Opening, you announce your book with parties, emails, and whatever else you are planning. This lead time also allows you to purchase books (at discount) and have them on hand for your Book Announcement party(s) to sign and/or giveaway.

As an example, your book might be released on April 1st. But you schedule your Book Announcement or Grand Opening on June first. You will have time to work with local bookstores and establishments to plan your party(s), order and get books, make sure you have your website and other pages up and running and your author pages on Amazon and Goodreads ready. In this way, you can maximize the effectiveness of your Book Announcement.

Authors spend a good amount of time slaving over the words, trying to create the best story. But after it’s complete, they are anxious to get it out to the world. We understand! Many of us at Sunbury are also authors. We believe this model will serve authors wants and needs but still give time to give your book the splash you hope for.

One final note, Sunbury Press loves a big splash, just like any publisher. But we prefer the long, slow burn to the quick flash and then burn out. So, plan your big Grand Opening, but also make your plans staggered throughout the year to keep interest flowing and growing your readership. And then write another book! 😉

-Chris Fenwick

#bookrelease #bookannouncement #grandopening #longslowburn #welovebooks