What Actually Sells Books in 2026 (And What Doesn’t)

If you’ve ever wondered, “Why isn’t my book selling more?” you’re not alone. The truth is, book marketing has changed, and many authors are still u...

Author Marketing Myths

Katie Cressman

January 08 , 2026

Author Marketing Myths

For many authors, “book marketing” can feel intimidating, or even discouraging. Social media feeds are filled with viral success stories, six-figur...

Why Every Author Needs a Website

Katie Cressman

December 29 , 2025

Why Every Author Needs a Website

Why Every Author Needs a Website (And Why It Matters More Than You Think) Authors today have more ways than ever to connect with readers - newsle...

Creating an Author Newsletter

Katie Cressman

December 16 , 2025

Creating an Author Newsletter

Creating Author Newsletters: Why They Matter (and the Do’s & Don’ts That Make Them Work) In today’s crowded digital landscape, authors are cons...

Influencer Marketing for Authors

Katie Cressman

December 09 , 2025

Influencer Marketing for Authors

Influencer Marketing for Authors: How to Reach New Readers Through Trusted Voices Influencer marketing isn’t just for big brands anymore, it has ...

Meme Marketing: Social Media Promotional Book Content Made Easy

Lounging on the couch after a long day at work, I scroll through social media. Scrolling,scrolling, scrolling…nothing interesting…until I scroll on...

Unlocking 'BookTok': Discovering the Magic and Benefits of the Viral Reading Community

These past few years, BookTok has emerged as a powerful force within the literary world, reshaping how books are marketed and consumed. As an auth...

Launching Your Online Literary Presence: A Guide to Starting a YouTube Channel as an Author

In today's digital age, authors have more opportunities than ever to connect with their readers and expand their audience beyond the traditional bo...

Navigating the Digital Landscape: Current Social Media Trends Shaping the Book World

In an era where digital platforms dominate our daily lives, social media has become a powerhouse for influencing and transforming various industrie...