"Should I Run a Goodreads Giveaway?" is a popular question for authors who want a little book marketing boost. This blog post walks you through wha...

"How and Why to Publish Guest Posts and Guest Articles for Authors" by Joe Walters is an informative book marketing resource meant to help authors ...

Book trailers are short promotional videos that introduce your book in a creative or dramatic way. You can post them on your website and share them...

Not Sure Where to Start With Social Media? You have to choose the ones that you are most comfortable with and, most importantly, where your ideal r...

First things first. You have to think of subscribers as people who may or may not be your ideal readers. They may have just subscribed on a whim. O...