Author - Jo Ramsay

JO RAMSAY has over 20 years of experience in the sports industry, working at leading agencies, including Octagon, as the head of strategy and sponsorship measurement. She has developed industry-leading tools to manage and measure sponsorship investments and has designed and activated purposeful sponsorship programs across diverse categories. Jo has witnessed firsthand the transformative power of sport in her home country, South Africa, and, as Strategy Director for 17 Sport, is a firm believer that sport needs to fully embrace Purpose if it is to thrive in the years to come.