Book trailers are short promotional videos that introduce your book in a creative or dramatic way. You can post them on your website and share them on social media. It is a chance to bring your book to life and showcase the visuals you, as the author, had for your book. Top authors have them created, but what about you?

The pros of book trailers include:

1. Reaching a new set of audience who may be interested in the additional creative aspects. You can draw these individuals in, and hopefully, keep them!

2. Having a new form of marketing for your book. Meaning, once your video is created, you can now use it for social media posts or post it to your Youtube Channel (if you have one). The options are endless with this form of content!

3. Your audience can also share this with others- only promoting even more outreach and marketing for your new book.

If you feel up to the challenge, here are two online platforms that might help. We have not used these yet, and once we do, we may adjust our opinion of them. But for now, we wanted to give you some options to investigate.  https://animoto.com/blog/business/animoto-book-trailer/ https://www.renderforest.com/subscription

Overall, you will need to decide on a video tool and editing platform, decide on your wanted visuals, and create a script. You can have fun with it! Maybe start with a vision board or go back to your original book outlines.

Want more on book trailers? Contact kcressman@sunburypress.com